What is the Added Value of Good Design for a Business?

What is the Added Value of Good Design for a Business?

Understanding and recognising value is extremely important to a business. If the value isn't there, there's no point in making the change or the investment, but if it is, it can be the reassurance you need to implement something beneficial.

'Good design' is multifaceted from a business point of view. It can refer to your website design, product design, and even your company branding. But from our point of view, the design of your interior is where our expertise sits. We've been adding value to people's businesses through interior design for many years, and we want to show you the value of investing in your workspace.

What is the Value of Good Interior Design?

The Value of Good Design

1. Good design is linked to professionalism

The interior design of your space is a direct reflection on your company. Whether you're a customer-facing business such as a bar or restaurant, or an office space holding the occasional client meetings, the design of your interior speaks volumes about your company.

Because of this, having an impressive interior goes a long way in portraying your business as a professional brand, and this professionalism can help you to attract clients to your business. In addition to this, good design helps to portray you as a current, innovative and expert company - which has amazing financial implications, of course!

The customer’s perception is your reality.
— Kate Zabriskie

2. A fantastic interior assists employee retention

People are one of the biggest costs to any company, and all businesses strive to employ and retain the best members of staff. Sound familiar?

Good interior design is developed around people, their needs, and their wants. Having a fully supportive and inspirational interior like this helps you to create a fantastic place to work, and one that motivates employees on a daily basis. The value of this is significant, as it helps to improve employee retention, reduce staff turnover, and help you to attract the best employees to your team!

3. Great design improves efficiencies

The value of good design goes much deeper than the way a space looks, instead also influencing how an interior functions. Great interior design in any commercial space can significantly improve performance as it allows employees to carry out their roles easier and more effectively. For example, ways in which good office design can enhance this efficiency is through the integration of power and data into these spaces, maximising the function of these rooms.

This improved efficiency is extremely valuable to any business, leading to increased output and turnover!

4. Return on investment

If your business speaks in numbers, you'll be pleased to know that good design has been associated with an increased turnover. The Design Council published a report on the value of good design, concluding that for every £100 a business spends on design, they can increase turnover by £225. If that isn't enough to showcase the fantastic benefits of good interior design, we don't know what is!

Investing in the design of your staff breakout areas, for example, can significantly boost wellbeing, which in turn increases productivity and therefore the output of your business. We're firm believers in spending money where it counts, which is why it's worth going that bit further to invest in quality interior design. Your return on investment will be much higher and your space will have longevity!

5. Increased trust

Trust is essential when it comes to building strong customer relationships and brand loyalty, and the interior of your space has more of an influence on this than you might initially think! With a saturated market of brands across the globe, competition is higher than ever. However, increased trust is a fantastic benefit of good interior design, and this trust can place you ahead of the competition.

It makes sense, if you think about it; customers naturally feel more trustworthy of a brand when it appears to be professional and expert, which we've already established that good interior design does.

To earn trust, money and power aren’t enough; you have to show some concern for others. You can’t buy trust in the supermarket.
— Dalai Lama
Benefits of Good Interior Design

The fantastic value of good design to businesses just like yours is the reason for our passion in transforming commercial interiors. Hopefully we've helped you to understand just how invaluable good design is to your employees and your customers, but we can go one step further by showing you! Get in touch to discuss your interior and take the first steps towards unlocking the valuable benefits to your business.

 

 


RECENT PROJECTS: