The Importance of Branding and Brand Identity

How and Why to Master Your Branding

Your brand is the glue that holds your business together, and it's defined by how all of the individual elements of your business work as a collective. Your logo, the colour scheme on your website and the tone of voice on your social media are all among the elements that make up your overall brand identity.

It's so important to make sure that this identity is portraying your company in the right light. It isn't easy, by any means, but it's crucial to the growth and success of your business and it's also the key to beating the competition!

If people believe they share values with a company, they will stay loyal to the brand.
— Howard Shultz, CEO of Starbucks

Why is Branding Important?

People don't just buy into a product or service; they buy into a story and a personality. In short, they buy into a brand, so yours needs to be enticing!

Excellent branding can give your business a huge advantage and a way of standing out from the crowd. It doesn't matter whether you're in a niche or competitive market, it's your branding that can place your business ahead of the competition. The benefits of good branding are endless…

How to Develop a Strong Brand Identity

How to Develop a Brand Strategy

To get to the point where your branding is working in your favour, you need a strong brand strategy in place. This strategy should then influence everything that your business does and produces, from product packaging to your online marketing campaigns.

Consistency is paramount when it comes to building a strong brand identity. Social media is a great example: your tone of voice and personality should be consistent across all of your profiles. No one wants a Jekyll and Hyde, so don't have people questioning your identity with an inconsistent brand message.

Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.
— Geoffrey Zakarian

The Importance of Workplace Branding

Absolute Commercial Interiors Workplace Branding

Your branding isn't just for your customers, but for your employees too, and it all starts in your workplace.

It's easy to forget about your office space when it comes to your brand identity, but your workspace should be an extension of your brand in order to be a motivational and productive space. Tying your workspace in with your brand identity also helps to give your team a sense of belonging, which in turn encourages them to produce their best work.

The purpose of good office branding goes further than aesthetic reasons. Branding in the workplace keeps your brand identity at the core of your business and provides your team with a sense of motivation and direction for their daily tasks.

But what does office branding actually entail? It needs to go further than a logo on the wall or brand colours featured throughout – although this is, and can be, included – but it involves a bespoke office environment designed around your business and your people. If you're a fun and friendly brand, you need a fun and friendly office. Practice what you preach and give your employees a high-performing environment to help take your brand to where you want it to be!

Because your workspace and branding go hand in hand, it's important to make sure that both are strong enough to complement the other. An office space needs a good brand identity to facilitate productive and inspirational design, and a workspace should also reflect a brand too.

We always tie a company's brand identity into the design and build work that we do. We consider your brand, your people and your customers to develop a bespoke interior that facilitates the success and growth of your business. Get in touch to have a chat about your project!