The 5 Restaurant Features That Shape a Good Ambience
The ambience in a restaurant plays an undeniably significant role in shaping your customers' overall dining experience. Ambience ties the cuisine, service and environment together to define your diners' perception of your restaurant.
Diners care about more than just your cuisine - they've chosen to eat out instead of grab a takeaway, after all, and for your restaurant to be successful you need to provide an experience your customers’ will remember.
If you feel as though your restaurant has the goods but not the ambience, we've collected some information on the influential features that can help you create an excellent restaurant atmosphere…
1. Quality service
The service your customers receive at your restaurant is one of the most memorable aspects of the dining experience and can easily make or break someone’s encounter with your restaurant.
Investing in the right staff is essential for the success of your restaurant. Each member of your team is an extension of your brand and should reflect the ethos you want your restaurant to portray to your customers.
Friendly staff, full of personality and outstanding communication skills, will help to shape a fantastic experience and ambience that will give your customers something to rave about!
2. Appropriate Music
A well chosen soundtrack to accompany your customers’ dining experience can improve the overall vibe of your restaurant and create a wonderful atmosphere the second someone walks through the door.
A poorly chosen playlist, on the other hand, can be a major distraction from the great food, professional service and carefully planned interior design elements of your restaurant.
Behind the influence of music on restaurant ambience is actually some serious psychology. Studies have shown that music affects our taste, hunger levels, and eating speed! Research has also shown a 9.1% difference in sales when playing music that matches a brand in comparison to playing randomly selected popular songs, such as chart hits.
Your restaurant's playlist should accurately reflect your restaurant's concept, and the outcome will be an outstanding ambience portraying the right message to your customers.
3. Good Décor
As we've previously posted, a restaurant's interior should be designed to reflect its cuisine as a way of strengthening your overall brand identity.
When paired with food, service and music, the interior design of your restaurant contributes to shaping the ambience of the space whilst moulding the customer experience the second they step foot through your door.
Because of this, the interior aesthetic of your restaurant should be in-keeping with the overarching ambience that you are trying to create for your guests.
4. Accommodating Furniture Placement
Furniture selection and layout has a significant impact on the atmosphere created within your restaurant. Your choice is influential on whether you are creating an intimate or asociable setting. You can also create different types of areas such as casual, or private, areas depending on what some of your customers might require for different occasions.
Not only does furniture play a significant role in the aesthetic and ambience created by your business, but also has a huge implication on how efficiently you can run your service.
5. Suitable Colour Scheme
We all subconsciously use colour to assess places we encounter on a daily basis, but it's particularly significant in the bar and restaurant industry.
A restaurant's colour scheme immediately communicates a message to customers walking through the door, even influencing appetite and energy levels, among other things!
As a general rule, bright and vibrant colours are linked to fast food restaurants, whereas softer colour schemes are better for restaurants that want their customers to stay for longer periods of time.
Consider the colour scheme in your restaurant; does it reflect the ambience you're trying to create?
For our clients, we consider brand colours and the restaurant concept to select a colour scheme that will successfully enhance both and create the perfect ambience in their restaurant.
Once you understand the importance of ambience in your restaurant, you can recognise and make the necessary steps towards creating the right atmosphere for your guests.
Doing so increases the likelihood of returning customers and developing a loyal customer base, whilst also encouraging positive reviews and recommendations that will see new customers walking through your door.
If you're developing a new restaurant or trying to improve an existing one, our restaurant design and build service can provide you with a bespoke and outstanding restaurant interior that will help you take your business to where you want it to be! Get in touch to find out more.